The Will of the Many: Generating Novel Concepts Using AI-Enhanced Respondent Feedback

Traditional product design starts with a narrow set of ideas based on what designers think consumers want — but what if you're missing the bigger picture? In this eye-opening webinar, discover how an AI-powered, crowdsourcing-inspired approach can radically expand your creative possibilities. By tapping directly into consumer input throughout the development process, you'll uncover breakthrough concepts you never saw coming — and build products that truly resonate. Don’t let outdated methods limit your innovation. Join Peter Li and Joris van Gool to learn how to harness the full potential of your market. Peter Li began his career as a machine learning engineer at one of the Netherlands’ top tech companies, where he developed expertise in advanced AI techniques. He later transitioned into market research, bringing his technical skills to SKIM, where he supports the integration of AI into research workflows. By applying state-of-the-art machine learning methods, Peter helps improve the efficiency and depth of SKIM's analytical approaches. Joris van Gool is a market researcher with five years of experience, rapidly building a strong track record in advanced quantitative methods. At SKIM, he works closely with industry experts to develop and apply complex modeling approaches that address real-world business challenges. With a keen analytical mindset and growing expertise in choice-based methodologies, Joris contributes to delivering robust, data-driven insights for leading brands.