Targeting Customers Who Prefer Your Product: Market Simulator Add-on Analyses
Dec 8, 2021
10:00 AM MST
Preference share simulations allow us to identify the respondents most likely to be interested in our new products, services, or features. We can build target customer profiling into our simulators or we can go a step further and characterize target segments of customers using tree-based classification models. In this session we’ll illustrate both of these examples using data from empirical studies.