Targeting Customers Who Prefer Your Product: Market Simulator Add-on Analyses

Webinar

Dec 8, 2021

10:00 AM MST

Preference share simulations allow us to identify the respondents most likely to be interested in our new products, services, or features. We can build target customer profiling into our simulators or we can go a step further and characterize target segments of customers using tree-based classification models. In this session we’ll illustrate both of these examples using data from empirical studies.

Presenter(s)

Keith Chrzan

Senior Vice President, Sawtooth Analytics