MaxDiff Best Practices

Join Christina Miller, the Client Services Manager at Sawtooth Software, for a 45-minute webinar discussing the many uses and best practices of MaxDiff. MaxDiff has become an increasingly popular research technique, whether it’s for advertising claim ranking or product feature prioritization. MaxDiff can span from simple to complex such as 'relevant items MaxDiff' and Bandit MaxDiff, which can include hundreds, even thousands of items. Christina will discuss the do's and don'ts of MaxDiff and how to avoid some of the pitfalls researchers so often fall into. She will highlight some tips and tricks, best practices and many uses of MaxDiff. Any researcher that wants to sharpen their research skills, learn new skills will find this webinar an invaluable resource.