How to Find Recommendations and Optimizations in Market Simulators


Aug 31, 2021

9:00 AM MDT

Market simulators are often the most useful part running a conjoint analysis project, as they transform less tangible utility scores into more concrete choice predictions of respondents. In this webinar, we're going to be exploring two additional tools in our simulators. The first, Product Recommendations, is available in our online simulator and will suggest "one step" moves to make to increase the demand for a particular product in a simulation scenario. The second, Optimization Searches, is found in our desktop simulator and will let you test potentially all possible combinations of a product to find the ideal share, revenue, or profit outcome, or a something that performs well on a combination of metrics.