Improving and Optimizing Your Offerings with Conjoint Analysis Market Simulators

On-demand Webinar

Market simulators are often the most useful part of running a conjoint analysis project, as they transform less tangible utility scores into more concrete choice predictions of respondents. In this webinar, we're going to be exploring two additional tools in our simulators. The first, Product Recommendations, is available in our online simulator and will suggest "one step" moves to make to increase the demand for a particular product in a simulation scenario. The second, Optimization Searches, is found in our desktop simulator and will let you test all possible configurations of a product to find the maximum share, revenue, profit outcome, or find configurations that do well on a combination of those outcomes.


Brian McEwan

Managing Director, Sawtooth Software Europe