Using the Market Simulator

Simulators are often the most important deliverable you can give your clients. They import rather obscure and difficult-to-explain part-worth utilities from discrete choice exercises into a tool that is easy-to-use and easy-to-understand. They allow you to intuitively reveal the value consumers place on each feature of your project and potential market reactions to feature trade-offs. Fortunately, Sawtooth Software's Lighthouse Studio and Discover survey platforms have simulators built into them, making it easy to model different scenarios. Join this webinar to learn more about our simulators, how to use them, and how to get them into the hands of your clients.