There are multiple conjoint analysis approaches. Depending on your project, one method might work better than another. Among other things, sample size, complexity of the attribute list, length of the survey, and mode of interviewing (device-based or paper-based) lead researchers to select one flavor of conjoint analysis in favor of another. Please join this webinar to learn how to choose the conjoint method that works best for your circumstances.
This webinar took place on Thursday, July 30, 2020 from 9:00 AM to 10:00 AM MDT. No prior experience is necessary. 24 hours after the session has concluded the recording and materials will be found below.