Sawtooth Software’s MaxDiff Analyzer is an online platform for doing more with your MaxDiff results. After producing a utility model using Sawtooth Software products or on your own, you can upload those scores to the MaxDiff Analyzer along with optional segmentation and weighting variables to summarize your sample’s preferences in aggregate or by segment in a graphical or chart view.

Maxdiff Utilities

Run simulations to predict how respondents would choose given specific items from your MaxDiff study.

Optimize bundles of items using TURF (Total Unduplicated Reach and Frequency) analysis.

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