MaxDiff Analyzer
MaxDiff Analyzer
Overview
Sawtooth Software’s MaxDiff Analyzer is an online platform for doing more with your MaxDiff results. After producing a utility model using Sawtooth Software products or on your own, you can upload those scores to the MaxDiff Analyzer along with optional segmentation and weighting variables to summarize your sample’s preferences in aggregate or by segment in a graphical or chart view.
Run simulations to predict how respondents would choose given specific items from your MaxDiff study.
Optimize bundles of items using TURF (Total Unduplicated Reach and Frequency) analysis.
You might also like...
Technical Paper
A Simple Introduction to TURF Analysis (2016)Technical Paper
Stepwise TURF + Swaps (2012)Want help with your first conjoint study?
Want in-depth help with your first project that goes beyond our free technical support? Our Sawtooth Analytics consulting team has deep expertise in discrete choice modeling, decades of experience, and is ready to help.
Learn about our choice-based conjoint consulting team
Is the MaxDiff Analyzer right for your project?
Other Products
Lighthouse Studio
Lighthouse Studio is our industry leading Windows desktop survey software for powerful choice analytics.
Consulting
Not sure you can run a conjoint study alone? Let our consulting team do the hard work for you!
Support: support@sawtoothsoftware.com
Consulting: analytics@sawtoothsoftware.com
Sales: sales@sawtoothsoftware.com