Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!


MaxDiff is an approach for obtaining preference/importance scores for multiple items. Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling."
Learn More

Common applications include:
  • Message testing
  • Brand preference
  • Customer satisfaction
  • Product features


Our powerful MaxDiff options include:

Discover, our web-based survey authoring platform, allows you to design, field, and analyze MaxDiff exercises with up to 30 items — all within your browser.
 Learn More

Lighthouse Studio, our Windows-based survey authoring platform, makes it easy to design, field, and analyze MaxDiff exercises and seamlessly integrate them into existing surveys.
 Learn More

The MaxDiff Analyzer is an online tool for analyzing and sharing MaxDiff results with clients. Run choice simulations and TURF analysis.
 Learn More

What is MaxDiff?
We are MaxDiff experts. Give us a call.
This email address is being protected from spambots. You need JavaScript enabled to view it.