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Lighthouse Studio: MaxDiff



MaxDiff is an approach for obtaining preference/importance scores for multiple items, such as brand preferences, brand images, product features, advertising claims, etc. Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling." MaxDiff is a component within the Lighthouse Studio system.  It provides you what you need to design, field, and perform basic analysis for MaxDiff studies.

MaxDiff System:

  • Two system sizes to choose from: up to 30 items / up to 2000 items
  • Four methods of analysis: counting analysis; score estimation based on hierarchical Bayes (HB), Latent Class, or aggregate logit
  • Web-based, CAPI interviewing (devices not connected to the Internet), or paper-based
  • Includes comprehensive manual, with tutorial and examples

We also offer an additional web-based software service to assist with MaxDiff studies. The MaxDiff Analyzer is a web-based tool for performing additional analysis, including simulations and TURF:

  • Web-based software-as-a-service (SaaS) analysis program
  • Automatically rescales MaxDiff scores computed under CBC/HB or MaxDiff system
  • Includes choice simulator and TURF program for designing optimal porfolios for reach
  • More about MaxDiff Analyzer Program

System Requirements

Lighthouse Studio requires Windows 7 or later.

Server Requirements

For web-based data collection, the software works on any Windows or Unix (Linux) based server platform that supports Perl scripts (including inexpensive shared hosting solutions).

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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