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What is MaxDiff (best-worst scaling)?

Find out why MaxDiff is the ultimate list prioritization technique and how it can be used in your business.

How market simulations inform your bottomline?

Find out what conjoint analysis is and how it can be an effective tool to uncover customer preferences.

What is conjoint analysis?

Find out what conjoint analysis is and how it can be an effective tool to uncover customer preferences.

Core Products

Lighthouse Studio

Lighthouse Studio is our industry-leading Windows desktop application survey and survey analysis software tool for MaxDiff and conjoint analysis. It also gives you full power and flexibility to author online and offline surveys, analyze data, and run market simulations. Many use Lighthouse Studio for all their general survey and choice analytics needs.

Lighthouse Studio software on laptop

Discover

Discover is our modern, streamlined web-based survey analysis and market research software solution providing basic MaxDiff, conjoint analysis, general interviewing, and data analysis.

Discover Authoring (use)