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Customizing Adaptive Conjoint (ACBC) by Dropping Unimportant Attributes

Sometimes, you’ve got more attributes than you know what to do with.  How can you successfully design your conjoint when you find yourself in this situation? 

Nico Peruzzi, PhD

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MaxDiff

Relevant Items MaxDiff - Now in Lighthouse Studio

The number one requested feature in Lighthouse Studio has arrived!

Justin Luster

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Conjoint Analysis
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Conjoint Analysis

Testing for Managerial Significance

Bryan Orme

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Conjoint Analysis

Can Default Main Effects Conjoint Models Do Well with Brand/Price Curves?

Bryan Orme

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Conjoint Analysis

On the Effect of None Position for CBC Studies

Bryan Orme

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MaxDiff
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MaxDiff

How MaxDiff Lifts Sales For a Light Fixture Manufacturer

Scott Mayer

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MaxDiff

How MaxDiff Is a Better Measurement Technique than Rating Scales

Bryan Orme

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MaxDiff

MaxDiff Simulator, TURF Analysis, and Export to PDF now available in Discover

Justin Luster

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Latest posts
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Conjoint Analysis

Sample Size Determination Rules-of-Thumb for CBC

Cameron Halversen

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MaxDiff

Relevant Items MaxDiff - Now in Lighthouse Studio

Justin Luster

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Across-Set Item Dispersion in Sawtooth Software’s New MaxDiff Designer

Bryan Orme

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Customizing Adaptive Conjoint (ACBC) by Dropping Unimportant Attributes

Nico Peruzzi, PhD

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Survey Checklist: 5 things to test before fielding your survey

Christina Hubner

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Choosing the Right Solution for your business

Six practical ways to find the right analytics solution

Michael Stanisz

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