Businesses often want to know how to target the customers most likely to be interested in the new product. One way to characterize customers likely to buy the new product would be to profile them in terms of their demographics, attitudes or behaviors as collected in the survey (creating Target Customer Profiles).
Learn what price sensitivity is and how to use this invaluable tool to optimize price and profits. Pricing sensitivity refers to how changes in the price of products/services affect how many units are purchased. Avoid leaving money on the table with the most effective price sensitivity analysis tools.
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Bryan Orme
Bryan Orme
Keith Chrzan | VP of Sawtooth Analytics
Dean Tindall | Director, Client Services, Europe
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