Businesses often want to know how to target the customers most likely to be interested in the new product. One way to characterize customers likely to buy the new product would be to profile them in terms of their demographics, attitudes or behaviors as collected in the survey (creating Target Customer Profiles).
Avoid leaving money on the table by measuring price sensitivity. Learn what pricing sensitivity is and how to use this invaluable tool to optimize price and profits. Price sensitivity refers to how changes in the price of products/services affect how many units are purchased.
For the best information on Conjoint Analysis and MaxDiff, subscribe to our blog!
Bryan Orme
Bryan Orme
Support: support@sawtoothsoftware.com
Consulting: analytics@sawtoothsoftware.com
Sales: sales@sawtoothsoftware.com