Webinar Details
MaxDiff is used for measuring the importance or preference within a list of items. It is a great replacement for standard ratings questions, which have their own set of issues such as lack of discrimination, straightlining behavior, and scale-use bias. MaxDiff is easy to understand and applicable to a wide variety of problems.
What You'll Learn
- Design a MaxDiff exercise in Sawtooth Software's interviewing platform: SSI Web
- Analyze and report MaxDiff data using the MaxDiff Analyzer service
Presenter(s)
Megan Peitz
Brian McEwan