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Chris Moore

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Synthetic Data in Practice: From Boosting to Digital Twins

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Ben Cortese

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State of Synthetic Data: Governance + the ECHO Index

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Keith Chrzan

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When Segments Misbehave: Segmenting Real-World Marketing Data

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Sebastian Syperek Webinar

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Applied AI in CX & UX Research

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Conference Webinar 2026

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The AI Balancing Act: Enhancing Insight While Protecting Data Quality

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Bryan Orme Thumnail 1

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Pricing Research Tools You Must Know: Monadic Experiments, Van Westendorp, and Conjoint Analysis

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Chris Chapman

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Synthetic Survey Data? It's Not Data

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Story Haas

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When Data Disagrees: Earning Stakeholder Trust

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Girl on Computer

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Discover Smarter Surveys: Randomized Blocks, AI Probes, Big Conjoint Upgrades, and More!

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Jacob & Dries

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The Massive ROI of Conjoint Research: Turning Research Dollars into Millions in Business Value

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Segment Finder

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Segment Finder: Finding Needs-Based Segments in CBC and MaxDiff Data

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Tim J. Smith

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Pricing Market Research and New Product Development

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Megan Peitz

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From Data to Decisions: How to Present Conjoint Results That Inspire Action + Build Trust

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Chris Chapman

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Relevant Items MaxDiff: its Origin, Motivation, and Options

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The Will of the Many

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The Will of the Many: How AI and Crowdsourced Input Drive Breakthrough Design

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Conjoint Analysis as Expert Witness Evidence

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Conjoint Analysis as Expert Witness Evidence

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Smarter Research, Smarter Products

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Smarter Research, Smarter Products: Lessons from Leatherman, Bose, and Microsoft

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Mastering the Basics of Conjoint

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Mastering the Basics of Conjoint: A Beginner-Friendly Introduction

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Jeff Dotson

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Beyond the Grid: Complex Generative AI Stimuli in Conjoint Measurement

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Keith Chrzan

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Do Segmentation Like the Pros: Avoid These 3 Key Mistakes

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