Avoiding Common Pitfalls in Conjoint Analysis

Take advantage of decades of experience working with Sawtooth Software customers from our technical support team to learn about common pitfalls and how to avoid them. This webinar is geared towards beginners and those with a few studies under their belts. We will cover topics from attributes and levels, experimental designs, to fielding your survey and running analysis.

What You'll Learn

• Survey Design Pitfalls
• Testing Pitfalls
• Analysis Pitfalls
• Properly Using Market Simulators

This webinar was presented on Thursday, January 30, 2020. No prior experience is necessary. 24 hours after the session has concluded the recording and materials will be found below.

Recommended Reading

• Andreasen, Alan R (1985), "Backward Market Research," Harvard Business Review, (May)
• Willingness-to-pay: Orme, Bryan K (2001), "Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions," Sawtooth Software
• Handling pricing without prohibitions: Orme, Bryan K (2007), "Three Ways to Treat Overall Price in Conjoint Analysis," Sawtooth Software
• External effects: Orme, Bryan K and Johnson, Rich (2006), "External Effect Adjustments in Conjoint Analysis," Sawtooth Software