Conjoint analysis is a frequently used methodology in marketing research. The deliverable of a conjoint study clients use the most is a simulator that performs "what-if" scenario analysis. This webinar will show you how to create a custom market simulator in Excel. It will go into detail on the mechanics of simulations as well as on tools and tips to make Excel simulators easier to program and more fully featured. Dan Yardley on the Sawtooth Software Analytics team will present the steps and how-to's to create a custom conjoint simulator - so you too will be able to create your own in the future if necessary.