Finding the Perfect Message: Experiments for Messaging Research

Various types of experiments are appropriate for different stages in the messaging research process. In this webinar we’ll review experiments that help with prioritizing the various elements that go into a message as well as evaluating messages at different stages of development. The webinar covers two different applications of best-worst scaling (MaxDiff and Best-Worst Case 2 scaling) plus monadic message testing and testing of messages in realistic competitive environments using choice-based conjoint analysis.