How to Add Best Worst Case 2 & 3 to Your Research Toolbox

Did you know that there is more than one way to perform a MaxDiff exercise? In the literature, Louviere, Finn, Marley, and others describe three different types of Best Worst models. Our MaxDiff software is based on “Best Worst Case 1”, where each item is a distinct Object. But you can also easily conduct and analyze Best Worst Case 2 (the “Profile” case) and Case 3 (the “Multi-Profile” case) experiments within Sawtooth Software if you know how to do it! Join us in this webinar to learn about these two other variants, see how to create and analyze each within Lighthouse Studio, and learn when to use one of these two other methods instead of standard MaxDiff or CBC.