Mastering the Basics of Conjoint: A Beginner-Friendly Introduction

Discover the power of Conjoint Analysis, a proven method for understanding what truly matters to your customers. Whether you’re exploring optimal pricing, prioritizing features, or assessing upgrade value, Conjoint Analysis simplifies complex decisions and delivers actionable insights. In this beginner-friendly webinar, we’ll guide you through the fundamentals of Conjoint Analysis, introduce key approaches for different research needs, and break down the math behind the scenes. You’ll leave with a clear understanding of the insights Conjoint provides and how to present them effectively to clients and stakeholders. Join Brian McEwan, Senior Advisor at Sawtooth Software, as he shares over 15 years of expertise in teaching and applying Conjoint Analysis to solve real-world challenges.