Do Segmentation Like the Pros: Avoid These 3 Key Mistakes

Segmentation studies can be complex, but the most common failures often stem from the same three avoidable issues—all involving the basis variables used in the segmentation process. In this session, Sawtooth's Keith Chrzan will identify these three critical problem areas, explain why they occur, and provide actionable strategies to overcome them. Attendees will gain practical tools to enhance their segmentation studies and drive better outcomes.