Segmentation Made Simpler: Four Clustering Methods in Lighthouse Studio

Segmentation studies are some of the hardest projects an analyst takes on. Getting a solution that holds up when you rerun it and producing segments the business can actually use both take judgment. And the method you choose can change the answer.

This webinar walks through those challenges and the four clustering methods built into Sawtooth Software’s Lighthouse Studio:

• Latent class (finite mixture) clustering: a model-based approach with fit statistics to guide the number of segments
• K-means clustering: fast and familiar, a reliable workhorse
• Hierarchical clustering: shows how segments nest and merge
• Cluster ensembles: combines many solutions into one more stable answer

You’ll learn how each method works, where each is strongest, and how to choose between them. Then we’ll do a live demo in Lighthouse Studio, going from raw data to segments you can act on. We’ll save time at the end for Q&A.