Smarter Research, Smarter Products: Lessons from Leatherman, Bose, and Microsoft

Join us for an exciting Sawtooth webinar featuring three leading corporate researchers as they offer a sneak peek into the insights and innovations they’ll be presenting at the Sawtooth Research Conference, May 7-9 in New Orleans, LA. This session provides an exclusive first look at cutting-edge research and methodologies shaping the future of consumer insights, segmentation, and AI-driven analytics. Jordan Gray (Leatherman Tool Group) will share how Leatherman and Escalent used a mixed-method approach for international prototype testing, harnessing advanced analytics to drive global product innovation. Tracey Di Lascio-Martinuk (Bose) will introduce creative strategies for streamlining variables in segmentation modeling—striking a balance between scientific rigor and practical application, all presented with a musical twist. Suhasini Sanyal (Microsoft) will explore how AI is enhancing conjoint analysis and scaling in-depth interviews, improving respondent engagement and data quality in exciting new ways. Don’t miss this opportunity to hear from top industry experts and get a preview of the groundbreaking research coming to the conference. Whether you're attending in May or just eager to stay ahead of the latest trends in research and analytics, this webinar is for you!