The Massive ROI of Conjoint Research: Turning Research Dollars into Millions in Business Value

Conjoint research consistently delivers some of the highest returns on investment in the insights world—often generating value multiples in the tens, hundreds, or even thousands. In other words, every dollar spent on research can translate into millions gained through smarter decisions, sharper strategies, and better investments.

In this webinar, Jacob Badenhorst and Andries Noeth of Newway Insight will share real-world case studies from banking, healthcare, automotive, agriculture, and insurance. You’ll see how relatively modest research investments have shaped winning products, optimized pricing, and guided strategic choices—unlocking multimillion-dollar outcomes.

The session will also unpack why conjoint delivers such extraordinary ROI:

• It aligns with the fundamentals of strategy—making trade-offs and predicting outcomes.

• It drives impact when tied to clear objectives and sharp hypotheses.

• It leverages accurate research design, predictive simulations, and representative samples to forecast market success.

You’ll come away with a practical understanding of how to maximize the value of conjoint research, and how to frame it not just as a methodology, but as a strategic investment with outsized business impact.

Whether you’re a researcher, strategist, or executive decision-maker, this session will show you how to position conjoint as one of the highest-ROI tools in your business toolkit.