Sawtooth Software: The Survey Software of Choice

Empowered with Data, You Shape the Future

A market simulator lets you conduct what-if games to investigate issues such as new product design, product positioning, and pricing strategy. The results are practical, intuitive, and directly tackle managerial issues. As just one example, you could find out whether you would be better off improving the speed of your product by 25% as opposed to extending the warranty by one year.

The world uses Sawtooth Software to simulate their markets.
Estimate price elasticity for feature upgrades, downgrades, tradeoffs, etc.
Predict the reaction of segments in your market to a new product, service, or feature.
Understand the value consumers place on each feature of your product or service.
Identify the combination of product features & benefits that will maximize your revenue, profit, or market share.