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SMRT: Advanced Simulation Module



The Advanced Simulation Module extends the capability of our base market simulator (SMRT) to offer product optimization searches. The optimization can be based on utility, share of preference, revenue, or profitability.


  • Can analyze data from all three conjoint systems (CBC, ACA, CVA)
  • Can analyze data from third-party conjoint applications (if organized in the text-based format supported by the ASM)
  • Integrates seamlessly within the SMRT platform (existing market simulator)
  • Search algorithms supported: exhaustive, hill-climbing, genetic algorithms, TURF

System Requirements

SMRT is designed to run on Microsoft Windows XP and later.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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