Van Westendorp Price Sensitivity Meter Downloads

Even though CBC and ACBC are considered stronger techniques for measuring price sensitivity, there are certain cases where the simpler Van Westendorp Price Sensitivity Meter could be used. This download includes:

  • Lighthouse Studio templates (v9.1) for asking the four PSM questions plus two purchase intent questions (the Newton-Miller-Smith extension)
  • An Excel spreadsheet simulator that automatically produces tables and graphs once you paste in the responses to the six questions
  • PDF documentation