Adaptive Conjoint Analysis (ACA)

01 Sep 2007 - 8974 hits

Adaptive Conjoint Analysis (ACA) is software for conjoint (trade-off) analysis. The term "adaptive" refers to the fact that the computer-administered interview is customized for each respondent. Data ... Read More

04 Feb 2005 - 3735 hits

Although ACA has proven to be a useful and popular technique over two decades, many researchers have argued that the self-explicated importance question in the ACA "Priors" may be a weak link. The ... Read More

14 Jun 2002 - 3567 hits

The author responds to recent criticism of conjoint methods and compares ACA with self-explicated methods. The author provides his perspective on using ACA, some shortcomings of the method, and ... Read More

18 May 2001 - 5585 hits

In this paper, Rich Johnson, Sawtooth Software's founder, recounts the history of Adaptive Conjoint Analysis (ACA). He traces its development and theoretical roots from the early trade-off matrices ... Read More

09 Jun 2000 - 4261 hits

Even though ACA is one of the most popular conjoint analysis techniques, it has been shown often to understate the importance of price. This article by Peter Williams demonstrates a method of ... Read More

15 Mar 1996 - 3460 hits

Though we've been told that ACA is remarkably easy to use, our users run into problems from time to time. 18 of the most common pitfalls are discussed. Most of the pitfalls listed focus on design and ... Read More

24 Jun 1994 - 3638 hits

Some researchers have discovered that they can obtain better overall results by combining ACA with a second conjoint module. The author, Jon Pinnell of IntelliQuest, refers to this as "Multistage ... Read More

06 Apr 1987 - 3657 hits

Results from a Monte Carlo simulation are reported showing that ACA's estimation technique is unbiased. The accuracy of utility estimation under various questionnaire conditions (e.g. 2 attributes ... Read More