Design of Conjoint Experiments

Balancing Version Incidence in Administration of CBC and MaxDiff Surveys: Important or Not? (2014)

15 Oct 2014 - 429 hits

Nearly every CBC and MaxDiff project fielded today involves multiple versions (blocks) of the experimental design plan. If an unequal number of respondents completes each version, does this cause ... Read More

An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis (2000)

01 Jun 2000 - 544 hits

This paper compares four design strategies for choice-based experiments: catalog-based designs for full-profile experiments, recipe-based designs for partial profile experiments, computer optimized ... Read More