Importance and Prediction Models

Situational Choice Experiments for Marketing Research: How to Design, Analyze and Report Them (2022)

17 Nov 2022 - 1303 hits

Situational choice experiments (SCE) resemble choice-based conjoint experiments, but (a) they have different experimental design requirements and (b) they ask for a different type of response from ... Read More

Analysis Options for Patient Chart Studies (2022)

30 Aug 2022 - 876 hits

A type of choice modeling we do that's unique to pharmaceutical research is the patient chart study. These involve modeling physicians' prescribing decisions using data taken from patients' medical ... Read More

Driver Analysis: How to Do It Badly and Well (2022)

30 Aug 2022 - 1135 hits

In a driver analysis we seek to measure the importance of various attributes in predicting some overall performance measure like an overall brand rating or a customer satisfaction rating. ... Read More