MaxDiff (Best/Worst) Scaling

Sparse, Express, Bandit, Relevant Items, Tournament, Augmented, and Anchored MaxDiff—Making Sense of All Those MaxDiffs!

17 May 2019 - 130 hits

Over the last 15 years, new flavors of MaxDiff have been devised to extend its capabilities to measure more items or to address drawbacks. This short white paper describes seven different flavors of ... Read More

How Good Is Best-Worst Scaling? (2018)

10 Jul 2018 - 223 hits

Best-worst scaling (BWS) gives you better information with fewer respondents—it works better than traditional rating scales or constant sum questions, achieving better discrimination among the items ... Read More

Bandit MaxDiff: When to Use It and Why It Can Be a Better Choice than Standard MaxDiff

09 Feb 2018 - 168 hits

Bandit MaxDiff (best-worst scaling) achieves greater measurement precision than standard MaxDiff for items that have the highest utility scores. When that is your focus, you can vastly improve the ... Read More

A Parameter Recovery Experiment for Two Methods of MaxDiff with Many Items (2015)

09 Jan 2015 - 193 hits

Clients don’t seem to be able to get enough of a good thing and this seems to apply more to MaxDiff than to some of the other methods we use: clients frequently ask for MaxDiff experiments that ... Read More

Common Scale Hybrid Discrete Choice Analysis: Fusing Best-Worst Case 2 and 3 (2013)

04 Nov 2013 - 119 hits

The author (Orme) describes a hybrid discrete choice method that results in conjoint utilities on a common utility scale (where comparisons across levels of different attributes are supported). For ... Read More

MaxDiff Technical Paper (2013)

01 Feb 2013 - 448 hits

This paper describes the technical procedures used in the MaxDiff System. MaxDiff (best-worst) scaling is a trade-off method for measuring the importance or preference for multiple items, such as ... Read More

Anchoring MaxDiff Scaling Against a Threshold - Dual Response and Direct Binary Responses (2010)

04 Jun 2010 - 177 hits

Maximum Difference Scaling is widely used to measure the relative values of items/attributes. Despite the strengths of MaxDiff, some analysts would prefer data that represented more than just ... Read More

Anchored Scaling in MaxDiff Using Dual-Response (2009)

04 Sep 2009 - 178 hits

Traditional MaxDiff analysis leads to relative importance/preference scores. But, there is no possible way for respondents to express that (for example) all the items are important or none of the ... Read More

MaxDiff Analysis: Simple Counting, Individual-Level Logit, and HB (2009)

05 Jun 2009 - 247 hits

This paper compares different methods of obtaining individual-level scores for MaxDiff surveys at the individual level: Simple counting, individual-level logit, and HB. Key to the success for all ... Read More

Political Landscape 2008: Segmentation Using MaxDiff and Cluster Ensemble Analysis (2008)

12 Sep 2008 - 143 hits

This article provides a case study regarding how MaxDiff and Cluster Ensemble analysis can be used to segment a population. Sawtooth Software conducted an online study among US respondents just prior ... Read More

Adaptive Maximum Difference Scaling (2006)

05 May 2006 - 196 hits

The author (Orme) presents results from two studies testing a new procedure called Adaptive MaxDiff Scaling. Rather than focus equal attention on estimating respondents' preferences (or importances) ... Read More

Testing for the Optimal Number of Attributes in MaxDiff Questions (2006)

17 Mar 2006 - 149 hits

The authors investigate how the number of items per MaxDiff set affects dropout rates, survey length, positional bias, parameter equivalence, and predictive validity. Three commercial studies are ... Read More

Accuracy of HB Estimation in MaxDiff Experiments (2005)

18 Jan 2005 - 174 hits

This paper communicates results of a Monte Carlo simulation study on how the precision of estimates for MaxDiff (best/worst) experiments is affected by: Number of items presented per set, Number of ... Read More

The Options Pricing Model: An Application of Best-Worst Measurement (2004)

04 Mar 2004 - 157 hits

This article offers a case study demonstrating how best/worst scaling may be used for estimating the price sensitivity of automobile buyers to different car options, such as warranty, anti-lock ... Read More

Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation (2003)

02 Jun 2003 - 324 hits

Maximum Difference (MaxDiff, or best/worst) scaling is a relatively new technique for measuring the importance or preference of multiple items. In MaxDiff tasks, respondents see sets of items ... Read More