Increasingly, stated preference choice projects involve Menu-Based Choice scenarios (MBC) where respondents can select one to multiple options from a menu. This is not surprising, given the fact that ... Read More
The author discusses practical concerns in analyzing MBC studies. He highlights the value of using randomized designs for MBC questionnaires, as they allow for straightforward counting analysis. ... Read More
This article discusses Menu-Based Choice (MBC), and how task position affects the results. Specifically, later tasks show greater price sensitivity than earlier tasks.
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