Sawtooth Software Products

Latent Class Technical Paper (2021)

01 Jun 2019 - 6315 hits

Latent Class MNL is a utility estimation approach that finds groups (segments) of respondents who have similar preferences as captured via CBC or MaxDiff experiments. Latent Class MNL simultaneously ... Read More

MBC (Menu-Based Choice) Documentation (2019)

01 Jun 2019 - 8602 hits

Increasingly, stated preference choice projects involve Menu-Based Choice scenarios (MBC) where respondents can select one to multiple options from a menu. This is not surprising, given the fact that ... Read More

Advanced Simulation Module (ASM) Technical Paper (2018)

01 Jan 2018 - 2797 hits

The Advanced Simulation Module (ASM) extends the capabilities of the standard Windows-based market simulator to enable product optimization searches, based on the criteria of utility, share, purchase ... Read More

CBC Technical Paper (2017)

01 Aug 2017 - 16232 hits

Choice-Based Conjoint Analysis (CBC) is an integrated component within the Lighthouse Studio platform for conducting choice-based conjoint studies. The main characteristic distinguishing choice-based ... Read More

ACBC Technical Paper (2014)

01 Feb 2014 - 12440 hits

Adaptive Choice-Based Conjoint (ACBC) is a new approach for adaptive choice-based conjoint studies. The interview has three main phases: 1) BYO (configuration) phase, 2) Consideration phase, 3) ... Read More

HB-Reg Technical Paper (2013)

01 Apr 2013 - 4710 hits

Hierarchical Bayes is an advanced technique for computing individual- level estimates of regression coefficients or part worths. HB has been described favorably in numerous journal articles. Its ... Read More

MaxDiff Technical Paper (2020)

01 Feb 2013 - 19661 hits

This paper describes the technical procedures used in the MaxDiff System. MaxDiff (best-worst) scaling is a trade-off method for measuring the importance or preference for multiple items, such as ... Read More

CBC/HB Technical Paper (2009)

18 Jun 2009 - 17698 hits

Hierarchical Bayes is an advanced technique for computing individual- level part worths from CBC data. HB has been described favorably in numerous journal articles. Its strongest point of ... Read More

CBC Advanced Design Module Technical Paper (2008)

01 Jun 2008 - 3489 hits

Some CBC projects do not fit the traditional mold (full-profile, common attributes, limited attributes and levels). The Advanced Design Module (ADM) for CBC gives the researcher additional ... Read More

CCEA Technical Paper (2008)

01 Jun 2008 - 4322 hits

Convergent Cluster & Ensemble Analysis (CCEA) is software for doing cluster and cluster ensemble analysis. CCEA uses k-means as its standard cluster algorithm. However, the newer Ensemble Analysis ... Read More

ACA Technical Paper (2007)

01 Sep 2007 - 8338 hits

Adaptive Conjoint Analysis (ACA) is software for conjoint (trade-off) analysis. The term "adaptive" refers to the fact that the computer-administered interview is customized for each respondent. Data ... Read More

ACA/HB Technical Paper (2006)

01 Jul 2006 - 2749 hits

Hierarchical Bayes is an advanced technique that can be used in estimating part worths for conjoint analysis experiments. HB has been described favorably in many journal articles. Its strongest point ... Read More

CVA Technical Paper (2002)

01 Jun 2002 - 3913 hits

Conjoint Value Analysis (CVA) is an integrated component within our SSI Web platform for full-profile conjoint analysis. The CVA technique (ratings-based or card-sort conjoint) is a classic technique ... Read More

CVA/HB Technical Paper (2002)

01 Jun 2002 - 2739 hits

Hierarchical Bayes is a relatively new technique for computing individual- level part worths from conjoint data. HB has been described favorably in several recent journal articles. Its strongest ... Read More