Sawtooth Software Products

Latent Class Technical Paper (2019)

01 Jun 2019 - 314 hits

Latent Class MNL is a utility estimation approach that finds groups (segments) of respondents who have similar preferences as captured via CBC or MaxDiff experiments. Latent Class MNL simultaneously ... Read More

MBC (Menu-Based Choice) Documentation (2019)

01 Jun 2019 - 672 hits

Increasingly, stated preference choice projects involve Menu-Based Choice scenarios (MBC) where respondents can select one to multiple options from a menu. This is not surprising, given the fact that ... Read More

Discover-MaxDiff: How and Why it Differs from Lighthouse Studio’s MaxDiff Software

01 Jun 2018 - 184 hits

Sawtooth Software’s web-based (SaaS--Software as a Service) questionnaire authoring tool is streamlined, attractive, and user-friendly. We’re calling this web-based platform “Discover” and the ... Read More

Discover-CBC: How and Why It Differs from Lighthouse Studio’s CBC Software

01 Jun 2018 - 434 hits

Sawtooth Software’s web-based (SaaS--Software as a Service) questionnaire authoring tool is streamlined, attractive, and user-friendly. We’re calling this web-based platform “Discover” and the CBC ... Read More

Advanced Simulation Module (ASM) Technical Paper (2018)

01 Jan 2018 - 252 hits

The Advanced Simulation Module (ASM) extends the capabilities of the standard Windows-based market simulator to enable product optimization searches, based on the criteria of utility, share, purchase ... Read More

CBC Technical Paper (2017)

01 Aug 2017 - 1302 hits

Choice-Based Conjoint Analysis (CBC) is an integrated component within the Lighthouse Studio platform for conducting choice-based conjoint studies. The main characteristic distinguishing choice-based ... Read More

ACBC Technical Paper (2014)

01 Feb 2014 - 777 hits

Adaptive Choice-Based Conjoint (ACBC) is a new approach for adaptive choice-based conjoint studies. The interview has three main phases: 1) BYO (configuration) phase, 2) Consideration phase, 3) ... Read More

HB-Reg Technical Paper (2013)

01 Apr 2013 - 240 hits

Hierarchical Bayes is an advanced technique for computing individual- level estimates of regression coefficients or part worths. HB has been described favorably in numerous journal articles. Its ... Read More

MaxDiff Technical Paper (2013)

01 Feb 2013 - 1200 hits

This paper describes the technical procedures used in the MaxDiff System. MaxDiff (best-worst) scaling is a trade-off method for measuring the importance or preference for multiple items, such as ... Read More

CBC/HB Technical Paper (2009)

18 Jun 2009 - 794 hits

Hierarchical Bayes is an advanced technique for computing individual- level part worths from CBC data. HB has been described favorably in numerous journal articles. Its strongest point of ... Read More

Achieving Consensus in Cluster Ensemble Analysis (2009)

29 May 2009 - 125 hits

Cluster Ensemble Analysis is a relatively new technique to market researchers. The process involves combining existing cluster or segmentation solutions (an ensemble of candidate segmentation ... Read More

CBC Advanced Design Module Technical Paper (2008)

01 Jun 2008 - 212 hits

Some CBC projects do not fit the traditional mold (full-profile, common attributes, limited attributes and levels). The Advanced Design Module (ADM) for CBC gives the researcher additional ... Read More

CCEA Technical Paper (2008)

01 Jun 2008 - 269 hits

Convergent Cluster & Ensemble Analysis (CCEA) is software for doing cluster and cluster ensemble analysis. CCEA uses k-means as its standard cluster algorithm. However, the newer Ensemble Analysis ... Read More

ACA Technical Paper (2007)

01 Sep 2007 - 613 hits

Adaptive Conjoint Analysis (ACA) is software for conjoint (trade-off) analysis. The term "adaptive" refers to the fact that the computer-administered interview is customized for each respondent. Data ... Read More

ACA/HB Technical Paper (2006)

01 Jul 2006 - 210 hits

Hierarchical Bayes is an advanced technique that can be used in estimating part worths for conjoint analysis experiments. HB has been described favorably in many journal articles. Its strongest point ... Read More

The CPM System for Composite Product Mapping (2004)

23 Jun 2004 - 165 hits

The CPM System for Composite Product Mapping is a method for analyzing data about respondent perceptions and preferences to produce a “product map.” A product map is a graphic representation of the ... Read More

CVA Technical Paper (2002)

01 Jun 2002 - 202 hits

Conjoint Value Analysis (CVA) is an integrated component within our SSI Web platform for full-profile conjoint analysis. The CVA technique (ratings-based or card-sort conjoint) is a classic technique ... Read More

CVA/HB Technical Paper (2002)

01 Jun 2002 - 275 hits

Hierarchical Bayes is a relatively new technique for computing individual- level part worths from conjoint data. HB has been described favorably in several recent journal articles. Its strongest ... Read More

Product Mapping with Perceptions and Preferences (1998)

26 Feb 1998 - 147 hits

At the previous (1997) Sawtooth Software Conference, John Fiedler and Terry Elrod presented papers analyzing perceptual and preference. John used a discriminant-based method which considered only ... Read More