A Video Introduction to the Choice Simulator

A market simulator lets you conduct what-if games to investigate issues such as new product design, product positioning, and pricing strategy. The results are practical, intuitive, and directly tackle managerial issues. As just one example, you could find out whether you would be better off improving the speed of your product by 25% as opposed to extending the warranty by one year. This video introduces you to Sawtooth Software's Choice Simulator. A market simulator lets you conduct what-if games to investigate issues such as new product design, product positioning, and pricing strategy. The results are practical, intuitive, and directly tackle managerial issues.