Allows importing utilities from multiple sources Sawtooth Software products or CSV files
Supports linear terms and part-worth utilities
Supports conditional price table
View average utilities and attribute importances, segment and weight by demographic variables
Create boxplots and histograms of utilities
Simulation methods include share of preference(logit), first choice, randomized first choice, purchase likelihood, and utility
Multiple simulation scenarios
Segmentation may be used for filtering and for reporting purposes
Interpolation of continuous attributes
Allows for additional metrics beyond share (volume, revenue, cost, profit)
Traditional (varies one attribute at a time from base case)
Parallel (varies one attribute in tandem across all selected products; for instance, for measuring price sensitivity when multiple SKU’s are typically priced identically)
Search methods include grid (greedy), exhaustive, and genetic
Optimization can focus on one or more goals, including share of preference, revenue, profitability, utility, or product cost. If more than one goal is selected, simulator optimizes along efficient frontier.
Step size allows you to optimize with interpolation between measured levels.
Revenue and cost information can be specified directly or using formulas
Report results for each individual respondent
Availability effects: general availability, by store/region, or by individual respondent
External effect share adjustment to match target via utility adjustment method
Include product awareness
Net results by brand, category, etc.
Utility reporting tool graphs utilities & importances
Change decimal places of precision
Licensed users can create standalone project files for unlicensed users with the same features
Create Excel-based simulator templates
- or -Download Free DemoSee Pricing
Lighthouse Studio is our industry leading Windows desktop survey software for powerful choice analytics.
Not sure you can run a conjoint study alone? Team up with our expert consulting team to do portions or all of the work for you!