Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

History of ACA (2001)

In this paper, Rich Johnson, Sawtooth Software's founder, recounts the history of Adaptive Conjoint Analysis (ACA). He traces its development and theoretical roots from the early trade-off matrices through today's current software solution. This paper, originally presented at the 2001 Sawtooth Software Conference, is an excellent primer on the theory and mechanics of Adaptive Conjoint Analysis.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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