Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
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Perspectives on the Recent Debate over Conjoint Analysis and Modeling Preferences with ACA (2002)

The author responds to recent criticism of conjoint methods and compares ACA with self-explicated methods. The author provides his perspective on using ACA, some shortcomings of the method, and recent developments that have eliminated or reduced those shortcomings. The benefits of using HB estimation for modeling ACA part worths are demonstrated using an actual ACA project.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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