Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

History of Sawtooth Software's CBC Program (2011)

Sawtooth Software's founder, Rich Johnson, describes the events that led to the development of the CBC software product. This document provides insights into key developments that have made CBC the most commonly used conjoint software product for conducting conjoint-related studies. An enjoyable read to develop an appreciation for the key people and main forces behind the creation of a classic.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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