Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

1988 Conference Proceedings

These are proceedings of the Second Sawtooth Software Conference, which took place at Sun Valley, Idaho in April, 1988. The conference topics were Computer Interviewing, Conjoint Analysis, and Perceptual Mapping.

The speakers furnished written papers for this proceedings. In most cases the papers were more extensive than the spoken remarks, but some papers, being in outline form, were less so. The papers are published essentially as received, having required only minor editing that the authors have accepted.

Our speakers were conscientious in preparing for their talks, and there is information in the papers that should be useful to many readers. We thank them all for their efforts.

As always, we invite out readers to comment, and are particularly grateful for suggestions about how to make our conferences even more successful.

  Download PDF   View in new window

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

Learn More