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1989 Conference Proceedings

We're pleased to make available these written versions of the presentations given at our third Sawtooth Sawtooth Conference, in Sun Valley, Idaho (June 1989). The speakers addressed issues relating to computer interviewing, conjoint analysis, perceptual mapping, and cluster analysis - with a look toward using these techniques to "gain a competitive advantage."

These papers add substantially to the practical and theoretical literature, and we thank the authors for their contributions. The papers are in the words of the authors; only light copy editing was performed.

We want to maintain an open forum at our conferences; we welcome readers' comments about topics that would be of interest to them at our future conferences.

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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