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Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009)

This article provides an excellent case study and tutorial regarding how to bring sophisticated methods like conjoint analysis to an organization.

The author (Goodwin) discusses how conjoint has been adopted at Lifetime Products, Inc., including success stories and suggestions for obtaining buy-in from management. He outlines his history of progression in conjoint methods, from card-sort conjoint, to CBC, to part-profile CBC, and finally to adaptive CBC (ACBC).

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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