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The Joys and Sorrows of Implementing HB Methods for Conjoint Analysis (1999)

This paper was originally delivered at the 1999 Hierarchical Bayes Conference at Ohio State University by Rich Johnson. Rich recaps his experience with HB methods, particularly as they relate to conjoint analysis. He points out that HB usually either matches or beats traditional estimation of part worth utilities. He also illustrates some interesting artifacts regarding HB estimation dealing with distortions in the variances of estimates.

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