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A Simple Introduction to TURF Analysis (2016)

TURF stands for "Total Unduplicated Reach and Frequency" and is an optimization search routine for finding optimal sets of items (brands, claims, attributes) that motivate (reach) respondents. This introductory paper describes how TURF works within our software offering TURF optimization called MaxDiff Analyzer. Many different types of data may be used with our TURF routine including Likert scales, consideration (pick any), and MaxDiff.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

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