In this section, you'll find a number of instructional videos which explain how to use various aspects of our software or illustrate how our software has been used to solve market research problems. If you would like to see a video that doesn't exist, please let know at This email address is being protected from spambots. You need JavaScript enabled to view it..

	What Can MaxDiff Best-Worst Scaling Do For You? MaxDiff or Best-Worst Item Scaling is a technique used by Sawtooth Software to gather preference/importance scores for multiple items. This whiteboarding video explains MaxDiff in a fun and easy-to-understand manner. | Watch Video
	What Can Conjoint Analysis Do For You? This video is a fun introduction to the classic market research technique, conjoint analysis. Help Jane figure out how to build and market a better "bazoogle" to beat her competitor Bob. This white-boarding video explains how conjoint analysis tools (especially choice-based conjoint, CBC) are used to design and price near-optimal products and services. | Watch Video
	A Video Introduction to the Choice Simulator This video introduces you to Sawtooth Software's Choice Simulator. A market simulator lets you conduct what-if games to investigate issues such as new product design, product positioning, and pricing strategy. The results are practical, intuitive, and directly tackle managerial issues. | Watch Video
	Introduction to SSI Web This five minute video gives you an overview of SSI Web (now Lighthouse Studio), our software platform for creating, fielding, and analyzing surveys. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Survey Hosting Service This five minute video introduces you to the Sawtooth Software Hosting Service and explains how to upload a Lighthouse Studio survey. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	What is Conjoint Analysis? This 6 1/2 minute video gives you a brief introduction to conjoint analysis and Sawtooth Software. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	Choice-Based Conjoint This 10 minute video introduces you to the Choice-Based Conjoint (CBC) module of Lighthouse Studio. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	Introduction to MaxDiff This 10 minute video provides an overview of the MaxDiff (also known as Best-Worst Scaling) module within Lighthouse Studio. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	CCEA Part 1 of 2 This 13 minute video describes how to perform Convergent Cluster Ensemble Analysis (CCEA) with Sawtooth Software. Part 1 of 2. Presented by Keith Chrzan, Senior VP of the Sawtooth Analytics division. | Watch Video
	CCEA Part 2 of 2 This 12 minute video demonstrates how to perform Convergent Cluster Ensemble Analysis (CCEA) with Sawtooth Software. Part 2 of 2. Presented by Keith Chrzan, Senior VP of the Sawtooth Analytics division. | Watch Video
	HB-Reg This 11 minute video introduces you to Sawtooth Software's HB-Reg module for Hierarchical Bayes Regression analysis. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	CBC/HB This 13 minute video provides an introduction to CBC/HB for Hierarchical Bayes estimation for choice (conjoint) experiments. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	Case Study - Biomarker Pricing This 13 minute video provides an introduction to CBC/HB for Hierarchical Bayes estimation for choice (conjoint) experiments. Presented by Bryan Orme, President of Sawtooth Software, Inc. | Watch Video
	Case Study - Alka-Seltzer Plus This 9 minute video provides a case study of how Sawtooth Software may be used to solve a real-life problem: Alka-Seltzer Plus Cannibalization. Presented by Keith Chrzan, head of the Sawtooth Analytics division. | Watch Video
	Case Study - CBC Pricing This 10 minute video provides a case study of how Sawtooth Software may be used to solve a real-life problem: Every Day Low Price CBC. Presented by Keith Chrzan, Senior VP of the Sawtooth Analytics division. | Watch Video
	Getting Started with SSI Web for Academic Users This 2-minute video provides instructions for downloading, installing and registering SSI Web (now Lighthouse Studio) for academic subscription holders. Presented by Brian McEwan, Manager of the Sawtooth Software Client Service division. | Watch Video
	Getting Started with the Online Conjoint Simulator This 4-minute video provides a walk-through for creating an account at SawtoothSimulator.com, applying a subscription code, and importing data. Presented by Brian McEwan, Manager of the Sawtooth Software Client Service division. | Watch Video
	Getting Started with the MaxDiff Analyzer This 4-minute video provides a walk-through for setting up an account at MaxDiffAnalyzer.com and importing MaxDiff and segmentation variables. Presented by Brian McEwan, Manager of the Sawtooth Software Client Service division. | Watch Video
	Getting Started with Academic Hosting This 4-minute video provides a walk-through for creating an account and upload surveys to Sawtooth Software's Academic Hosting Environment. Presented by Brian McEwan, Manager of the Sawtooth Software Client Service division. | Watch Video
	Lighthouse Studio: How to Link Into a Survey This five-minute video explains how to create a link that will automatically log a respondent into a survey produced with Sawtooth Software's SSI Web program. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Lighthouse Studio: Database Structure This four-minute video explains the database structure introduced in version 8 of SSI Web (now Lighthouse Studio). Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Lighthouse Studio: Perl Database Modules This two-minute video explains how to install Perl database modules on a Windows IIS Server for Sawtooth Software's SSI Web (now Lighthouse Studio) version 8. The version 8 database is also explained. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Lighthouse Studio: Looping This three-minute video demonstrates how to place a question in a loop within Sawtooth Software's Lighthouse Studio 8 software. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Lighthouse Studio: Cross Tabs This two-minute video describes the cross tab feature in Sawtooth Software's Lighthouse Studio Admin Module. Presented by Justin Luster, Lighthouse Studio Product Manager. | Watch Video
	Teaching Aids: An Introduction to Conjoint Analysis An Introduction to Conjoint Analysis is a 20-minute video that introduces viewers to the history and methodology of conjoint analyis. This is the first video out of a series of five videos found in the Teaching Aids section on the SawtoothSoftware.com website. | Watch Video
	Teaching Aids: An Introduction to Choice-Based Conjoint An Introduction to Choice-Based Conjoint is a 27-minute video that introduces viewers to the history and methodology of choice-based conjoint. This is the second video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website. | Watch Video
	Teaching Aids: Motivation for Conjoint Analysis and Formulating Attribute Lists Motivation for Conjoint Analysis and Formulating Attribute Lists is a 12-minute video explaining the reasons why people perform conjoint analysis and how to properly define attributes and their levels. This is the third video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website. | Watch Video
	Teaching Aids: Conducting Market Simulations Conducting Market Simulations is a 36-minute video explaining how market simulators work and the different methods they use to visualize data. This is the fourth video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website. | Watch Video
	Teaching Aids: Maximum Difference Scaling Maximum Difference Scaling is a 13-minute introduction to the MaxDiff or best/worst item scaling technique used in market research surveys. This is the fifth video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website. | Watch Video