Speakers Lined up for Conference 2000

We hope you've heard by now about the next Sawtooth Software Conference in Hilton Head, SC on March 22-24, 2000. In contrast to other market research conferences, Sawtooth Software Conferences tend to be more practical and down-to-earth. It is a research conference rather than a forum for us to promote our software.

By attending, you'll stay abreast of new developments, make important industry contacts, and learn practical ways to improve your quantitative market research efforts. We treat our attendees well, with delicious food and an open bar during the evening get-togethers. Past conferences have had up to 200 participants, and we expect that many at Hilton Head.

The conference program is beginning to take shape. We thank all of you who took the time to submit abstracts for us to consider. While we do not yet have all the details (much research and work is still in progress!), here are some preliminary topics and speakers:

Web Interviewing: Karlan Witt, IntelliQuest Inc., Torsten Melles, Westfaelische Wilhelms-Universitaet

Improving ACA Results: Peter Williams, KBA Consulting Group

Segmentation/Classification Methods: Luiz Sa Lucas, IDS-Interactive Data Systems, Stuart Drucker, Drucker Analytics

Choice-Based Conjoint: Keith Chrzan, ZS Associates, Mike Patterson, IntelliQuest, Inc., Karen Buros, The Analytical Helpline

The Number of Attribute Levels Effect in Conjoint Analysis: Marco Hoogerbrugge, SKIM Analytical, Dick McCullough, Macro, Inc.

Predictive Validity: Dick Wittink, Yale University, Joel Huber, Duke University

New Part Worth Estimation Techniques: Kenneth Train, University of California at Berkeley, Rich Johnson, Sawtooth Software

In addition to these presentations, we plan to offer various workshops and tutorials. Hope to see you in Hilton Head!