Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Web-Based Conjoint Analysis Theory and Workshop

Would you like to learn more about tradeoff (conjoint) analysis, including the popular Choice-Based Conjoint (CBC) method and Adaptive Conjoint Analysis (ACA)? Join us September 29-30 in Fort Lauderdale, Florida for hands-on training using Sawtooth Software’s SSI Web system. SSI Web can create either web-based or CAPI questionnaires. You must bring your own laptop to the training, running Windows 98 (second edition) or later.

This training is designed for those relatively new to conjoint/tradeoff analysis. Attendees should be comfortable with basic statistics for marketing research methods. Most of the presentation will be conceptual, but some math will be involved.

Hotel Location/Activities:

The venue for this event is the beautiful Bahia Mar Beach Resort in Fort Lauderdale, FL. The room rate is just $99 per night (call 800/327-8154 prior to September 5 to receive this special rate, promotional code “SAW0905”).

The hotel is right on a marina. Nearby, you can experience parasailing, jet skiing, scuba diving (a dive shop is on site), swimming, and tennis. There is skybridge access from the hotel to a pleasant sandy beach. A watertaxi can lift you to a nearby center for shopping, restaurants, and nightlife.

It would be a shame to come to this resort and not have time to enjoy the surroundings. Each day will involve 6.5 hours of classroom time. But, we are taking a 3.5 hour lunch on the first day, and on the second day we’ll end at 3:30PM.

Program Outline:

  • What is conjoint analysis?
  • Developing lists of attributes and levels
  • Interpreting part worth utilities and importance scores
  • Orientation to SSI Web system for web interviewing (software exercise)
  • Introduction to Adaptive Conjoint Analysis (ACA)
  • Developing an ACA survey within SSI Web Software (software exercise)
  • Programming general surveys with SSI Web (select-type questions, open-ends, numerics, grid questions, and skip patterns) (software exercise)
  • Introduction to Choice-Based Conjoint (CBC)
  • Developing a CBC survey within SSI Web Software (software exercise)
  • Estimating part worth utilities, and moving data from SSI Web to the market simulation module (SMRT).
  • Conducting Market Simulations (sensitivity analysis, competitive scenarios) (software exercise)
  • Introduction to product optimization searches
  • Pitfalls to avoid in conjoint analysis


The registration fee is just $700 for the two-day event. Class size is limited to just 15! The room rate is just $99 per night (call 800/327-8154 prior to September 5 to receive this special rate, promotional code “SAW0905”). Register for the Web-Based Conjoint Analysis by visiting