Determining the Optimum Number of Tasks and Sample Size in Conjoint Analysis

Last Updated: 26 Sep 2013Hits: 8134
How do I determine the optimum number of tasks and sample size in a conjoint or discrete choice exercise?

This is actually one of the toughest questions in conjoint analysis, as there isn't just a simple formula to follow.  The topic is discussed more in dept in the "Sample Size Issues in Conjoint Analysis" paper in the General section of our Technical Papers Library.