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Real Research: The Market Research Podcast

Welcome to Real Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news, and explore new ideas and thinking. In each episode, we will pack in as much value as possible while helping you connect the dots between research and revenue.

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Segment Finder

Podcast

Segment Finder: Finding Needs-Based Segments in CBC and MaxDiff Data
Advanced Data Solutions Using R Shiny

Podcast

Advanced Data Solutions Using R Shiny with KS&R
Megan Peitz

Podcast

From Data to Decisions: How to Present Conjoint Results That Inspire Action
Tim J. Smith

Podcast

Mastering Market Research and Pricing Strategy
Chris Chapman

Podcast

Boosting Survey Efficiency with Relevant Items MaxDiff
Using Chat GPT

Podcast

Leveraging ChatGPT as a Research Data Co-pilot: A Deep Dive
Milad Sadreghaemy

Podcast

Exploring Sustainable Pharmacy Practices
Universal Destinations & Experiences

Podcast

Part 1: Universal Destinations & Experiences - The Social Labor of Market Research
Universal Destinations & Experiences

Podcast

Part 2: Universal Destinations & Experiences - A market research story behind Universal’s Epic theme park
SKU Based Conjoint

Podcast

SKU-Based Conjoint: A Practitioner's Guide
Best Practices for Survey Research

Podcast

Best Practices for Survey Research
Best Practices for Measuring Price Sensitivity

Podcast

Best Practices for Measuring Price Sensitivity
How to Talk About Research so Stakeholders Will Listen

Podcast

How to Talk About Research So Stakeholders Will Listen

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