Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!
Call our no-pressure, friendly sales team.


Transparent Pricing

Sawtooth Software offers upfront pricing and a no-pressure, friendly sales team.


Standard Pricing

Lighthouse Studio

The industry-leading tool for MaxDiff and conjoint analysis, giving you full power and flexibility to author online and offline surveys, analyze data, and run market simulations.

Conjoint Analysis
General Interviewing
Advanced Analytical Tools
Market Simulation Tools
Free Standard Hosting
Online Surveys
Offline Surveys
Windows-installed App
# of Users
Include MBC
(+ $4,000)
5 Consulting Hours and 15% off Events
(+ $2,000)
/ per year
If bought separately
$36,500 per user / per year

Our streamlined web-based app providing basic MaxDiff, conjoint analysis, general interviewing, and data analysis.

Basic Conjoint Analysis
Basic MaxDiff
Basic General Interviewing
Basic Analytical Tools
Basic Simulation Tools
Free Standard Hosting
Online Surveys
Web-based App
# of Users
/ per year
If bought separately
$3,000 per user / per year

Single Methodologies

Only need CBC, MaxDiff, or a single conjoint methodology? Purchase them individually.


Choice-Based Conjoint
Fieldwork, Analysis, and Simulations
$5,500 /user annually
Evaluate Lists of Items
$2,000 /user annually
Don’t see what you need?
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All Product Plans Include:

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Free Standard Hosting
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3rd-Party Platform Compatibility
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Knowledgeable & Friendly Support
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Not sure what you need? Take a closer look!

We’re here to help!

Schedule a product tour or try the applications for yourself!

The Purchasing Process

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1. Select a Plan and Request a Quote

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2. Confirm Plan with Our No-Pressure Sales Team

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3. Receive and Sign Quote (Agreement)

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4. Pay Invoice (Net 30, Check, Card, PayPal)

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5. Download/Access Software

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6. Do Market Research and Data Analysis!

Frequently Asked Questions

Can I pay monthly?

We only sell annual subscriptions. Please contact us if you have any concerns about the length of our subscriptions.

Can I transfer the license to another team member?

Each user of the license should have their own individual Sawtooth account. Account information cannot be shared but the administrator of the license can change which Sawtooth account is marked as a user. Research teams should consider our 5 or 10+ user subscriptions.

Do you offer academic discounts or reseller commissions?

Discounts are available to students or educators using the software for non-commercial use (see Academic Pricing). Reseller discounts or sales commissions are not available.

What forms of payment do you accept?

You can pay for our software and services with a check, an automated clearing house (ACH) direct payment, or a wire transfer. If your invoice is less than $10,000 USD, you may also pay with a credit card or PayPal.

Can I change my plan?

You can upgrade your license at any point during the subscription. If you have any questions on what subscription would best fit your needs or concerning our renewals, please feel free to contact us.

Is there a money-back guarantee?

Yes. If you find the software is not what you need, you can get a 100% refund if you return the software within 60 days from the invoice date.

How good is your free technical support?

Our problem-solving personnel will likely exceed your expectations. Our expert support team members not only answer technical questions about the software, but they can also give meaningful advice and point you in the right direction on your research.

Is training included with the purchase of a subscription?

Our technical support would be happy to help you get started on the software. We also have free resources on our website such as webinars, technical papers, and conference proceedings that you can pick and choose from. While not included in the subscription cost, attending workshops and the Sawtooth Software conference is a great place to learn the methodology and software.

What if I would rather have someone do the programming or analytics for me?

We have a highly-trained analytics team that is available for hire. Please contact them at This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss your project or the in-depth assistance you may need for your own research.

Have Questions? Want To Learn More?

Sawtooth Software

6:30 AM to 5:30 PM Mountain Time
(GMT-6; GMT-7 Autumn/Winter)
Monday through Friday

Phone: +1 801 477 4700
Fax: +1 801 337 7410

SKIM Software

9:00 AM to 5:30 PM Central European
(GMT+2; GMT+1 Autumn/Winter)
Monday through Friday

Phone: +31 10 282 3500
Fax: +31 10 282 3560