Anushka Kothari

Anushka Kothari is a master's student at Saarland University, currently pursuing a degree in Data Science and Artificial Intelligence. She has a strong interest in both technology and consumer behaviour.

Therefore, for her research she aims at combining her academic expertise in data science with her passion for understanding market dynamics. That is using the statistical technique commonly known as Choice-based Conjoint (CBC), she will be surveying the early majority and late majority population of the market. Through this quantitative research method, she hopes to analyse which attributes play a major role in consumer decision making when it comes to XR headsets. Additionally, she also aims at understanding their preferences and willingness to pay.