Enno Kreher is a master student of Chemistry and Management at Ulm University (Germany), where he also obtained his bachelor degree. After an internship in an international chemical company, he writes his master thesis.
Julia Schimpp is a master student of Marketing Management at the Friedrich-Alexander-University Nürnberg-Erlangen in Germany. Prior to her study in Marketing Management, she obtained a Bachelor of Arts in Marketing Communication and Public Relation.
Jody is a a PhD student at the department of Epidemiology and Biostatistics at the Amsterdam University Medical Center in the Netherlands. Her research focuses on the prevention of diet-related chronic diseases through changing the food environment using food price interventions. Conjoint analysis can help reveal the most preferred design of food environments in promoting healthy food choices.
Fabian Struett grew up in Berlin and currently is a master student at the Rotterdam School of Management in the Netherlands. Prior to his master, he completed his bachelor in International Business Administration at the same institution.
Abdulmueen Bogis is a current Ph.D. candidate at Virginia Tech, a landscape architect, and lecture at K.A.U. His dissertation is about urban ecological parks and public preferences. As urban ecological restoration provide several services, the decision making in these projects deal with constant trade-offs in the final results. Accordingly, conjoint analysis can help reveal the most preferred design attributes/services of the users of these landscape projects.
Marco Lico is a graduate student at the Karlsruhe Institute of Technology (KIT). He studies Industrial Engineering and Management with major in Marketing, Logistics and Energy Economics. Currently he is working at his master thesis which is about charging services for electric vehicles seen from the consumer perspective. As a charging service is made up by several service features, a conjoint analysis can help to understand, which service features consumers like the most.
Merve Gündüz is a Master student of Business Administration at Dokuz Eylul University (Turkey) where she also received the Bachelor’s Degree of Business Administration. Currently, she’s working as a research assistant at Department of Business Administration, Division of Quantitative Methods at Celal Bayar University (Turkey).
Kimberly Dossett is a doctoral student in Clinical Psychology at Western University in Ontario, Canada. Her Master of Science was also completed in Clinical Psychology at the same institution. Prior to her studies at Western University she obtained her Bachelor of Arts in Psychology at McGill University in Quebec, Canada.
Rick Boender is a Dutchman who has lived, studied, and worked in the Netherlands, Qatar, and Malaysia before moving to Austria. In Austria, he joined the Masters in Management program at MODUL University Vienna, and currently works as a research consultant and programmer at marketmind GmbH.
Rick’s research is mainly focused on the tourism industry and especially with airlines. His current study investigates the gap between passenger’s experiences and expectations when it comes to airlines and flying, and through the Sawtooth software, he hopes to find out the areas where airlines can improve.
Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.