Lauren Taylor

Lauren Taylor

Lauren studies health management and organizational ethics at Harvard Business School. Prior to the doctoral program, she trained as a minister at Harvard Divinity School. Her dissertation explores how non-profit organizations assess the acceptability of philanthropic offers. In this work, she is using Sawtooth software to design a conjoint activity for non-profit managers.

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Sina Reimers

Sina Reimers

Sina Reimers is a bachelor student of business administration at the Münster School of Business with a specialization in data analysis and marketing. Prior to her current studies, she finished a commercial vocational training in marketing communication. In her bachelor thesis, Sina intends to reveal preferences for decision-relevant criteria for employer selection from the students' perspective, using the Adaptive Choice-Based Conjoint Analysis.

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Carolyn Iwicki

Carolyn Iwicki

Carolyn’s research of the aforementioned New Jersey fishery is part of a larger project seeking to understand the preferences, behavior, and motivations of recreational anglers in New Jersey to better inform fisheries management. Said project focuses on the multi-species New Jersey bottom fish fishery for summer flounder (Paralicthys dentatus), black sea bass (Centropristis striata), tautog (Tautoga onitis), and scup (Stenotomus chrysops). For her part of the project, she is designing a discrete choice experiment using Sawtooth Software’s Choice- Based Conjoint (CBC) software to distribute anglers participating in the fishery.

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Melanka Hoch

Melanka Hoch

Melanka Hoch is a master student in business with a focus on operations at University of Mannheim in Germany. She is highly interested in topics such as circular economy, sustainable operations and collaborative consumption. Prior to her current studies, she obtained a Bachelor of Science in European business studies with a specialisation on supply chain management as a double degree with the University of Applied Science Aachen, Germany, and the Ecole de Commerce Rennes, France.

As part of her master thesis she will apply choice-based conjoint analysis to analyse consumers’ choices when shopping for clothing. The focus of her work will be on the concept of product as a service/access economy in the context of the clothing industry with the overall intention to make this industry more resource efficient and more sustainable.

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Dominik Winter

Dominik Winter

Dominik Winter is an extra-occupational Digital Business Management master student at University of Applied Sciences in Cologne, Germany. Dominik had been working as a journalist, editor in chief, online publicist, and social media/community manager in the music industry for 15 years before he decided to study Online Editing/Journalism in 2014. In 2017, Dominik obtained a Bachelor of Arts degree in Online Editing/Journalism at University of Applied Sciences in Cologne, Germany. His bachelor’s thesis focused on success factors of linear (online) television in times of digitization. Building up on that, Dominik’s master’s thesis focuses on success factors of Subscription Video on Demand services such as Netflix, Amazon Prime Video, and Disney+.

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Ashley Trudeau

Ashley Trudeau

Ashley Trudeau is a PhD student in Ecology and Evolution at Rutgers University. As part of her dissertation, she is investigating the social-ecological dynamics of the recreational lake fishery in the Northern Highland Lake District of Wisconsin. She plans to apply a landscape modeling approach to understand how angling effort changes with fluctuating fish populations and across a range of ecological conditions. As part of this research, she will develop a discrete choice experiment investigating how different groups of anglers choose among fishing sites that differ in expected fishing quality, species availability, and travel time. Understanding angler decisions will allow fisheries managers to better predict fishing effort and subsequent fish mortality across a lake-rich landscape.

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Marina Castellões da Riva

Marina Castellões da Riva

Marina Castellões da Riva is a master student of International Management at the ESB Business School in Germany, Reutlingen. Prior to her current studies, she obtained a Bachelor of Science in Business Administration at FGV EAESP in Sao Paulo, Brazil. Her master thesis focuses on using CBC to design customer experience in intercity transportation in South America.

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Dominik Englisch

Dominik Englisch

Dominik Englisch is a PhD candidate and research associate at zeb.business school at Steinbeis-University in Germany. The intention of his research project is to get a deeper understanding of how investors in Germany make their investment choices in sustainable finance investments with special focus on their utility functions and link to decision theory in finance. In order to empirically analyze the investors’ utility functions, a conjoint analysis in an online or laboratory setting shall be elaborated using sawtooth software. The idea to this research project came up on current plans of the EU commission to foster growth in sustainable finance in 2018.

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Anita Kumar

Anita Kumar

Anita J. Kumar, MD MSCE is a physician and doctoral student in Clinical and Translational Science at Tufts University in Boston, MA. The main subject of her studies is to understand and improve decision-making for adults with blood cancers. Dr. Kumar earned her bachelor’s degree from the Massachusetts Institute of Technology, her medical degree at the Albert Einstein College of Medicine, and completed her residency and hematology/oncology fellowship at the University of Pennsylvania. She also completed a Master of Science in clinical epidemiology at the University of Pennsylvania.

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Jennifer McCann

Jennifer McCann

Jennifer McCann is a PhD student and Teaching Scholar in the School of Exercise and Nutrition Sciences at Deakin University in Melbourne, Australia. She has a background in Medical Science and as well as a Bachelor of Science, majoring in Nutrition, which she obtained in her home country of Canada, and a Master’s degree in nutrition from Deakin University.

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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