Sawtooth Software: The Survey Software of Choice

Enno Kreher

Enno Kreher

Enno Kreher is a master student of Chemistry and Management at Ulm University (Germany), where he also obtained his bachelor degree. After an internship in an international chemical company, he writes his master thesis.

Read More

Julia Schimpp

Julia Schimpp

Julia Schimpp is a master student of Marketing Management at the Friedrich-Alexander-University Nürnberg-Erlangen in Germany. Prior to her study in Marketing Management, she obtained a Bachelor of Arts in Marketing Communication and Public Relation.

Read More

Jody Hoenink

Jody Hoenink

Jody is a a PhD student at the department of Epidemiology and Biostatistics at the Amsterdam University Medical Center in the Netherlands. Her research focuses on the prevention of diet-related chronic diseases through changing the food environment using food price interventions. Conjoint analysis can help reveal the most preferred design of food environments in promoting healthy food choices.

Read More

Fabian Struett

Fabian Struett

Fabian Struett grew up in Berlin and currently is a master student at the Rotterdam School of Management in the Netherlands. Prior to his master, he completed his bachelor in International Business Administration at the same institution.

Read More

Abdulmueen Bogis

Abdulmueen Bogis

Abdulmueen Bogis is a current Ph.D. candidate at Virginia Tech, a landscape architect, and lecture at K.A.U. His dissertation is about urban ecological parks and public ‎preferences. As urban ecological restoration provide several ‎services, the decision making in these projects deal with constant trade-offs in the final results. Accordingly, conjoint analysis can ‎help reveal the most preferred design attributes/services of the users of these landscape projects.

Read More

Marco Lico

Marco Lico

Marco Lico is a graduate student at the Karlsruhe Institute of Technology (KIT). He studies Industrial Engineering and Management with major in Marketing, Logistics and Energy Economics. Currently he is working at his master thesis which is about charging services for electric vehicles seen from the consumer perspective. As a charging service is made up by several service features, a conjoint analysis can help to understand, which service features consumers like the most.

Read More

Merve Gündüz

Merve Gündüz

Merve Gündüz is a Master student of Business Administration at Dokuz Eylul University (Turkey) where she also received the Bachelor’s Degree of Business Administration. Currently, she’s working as a research assistant at Department of Business Administration, Division of Quantitative Methods at Celal Bayar University (Turkey).

Read More

Sophie Cooijmans

Sophie Cooijmans

Sophie Cooijmans is a graduate student in International Hotel Management at Breda University of Applied Sciences in Breda, the Netherlands.

Read More

Kimberly Dossett

Kimberly Dossett

Kimberly Dossett is a doctoral student in Clinical Psychology at Western University in Ontario, Canada. Her Master of Science was also completed in Clinical Psychology at the same institution. Prior to her studies at Western University she obtained her Bachelor of Arts in Psychology at McGill University in Quebec, Canada. 

Read More

Rick Boender

Rick Boender

Rick Boender is a Dutchman who has lived, studied, and worked in the Netherlands, Qatar, and Malaysia before moving to Austria. In Austria, he joined the Masters in Management program at MODUL University Vienna, and currently works as a research consultant and programmer at marketmind GmbH.

Rick’s research is mainly focused on the tourism industry and especially with airlines. His current study investigates the gap between passenger’s experiences and expectations when it comes to airlines and flying, and through the Sawtooth software, he hopes to find out the areas where airlines can improve.

Read More

Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

View Profiles

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio