Björn Verse

Björn is a Ph.D. candidate at the Boysen - TU Dresden - Research Training Group ‘Mobility in Transition’ and the Faculty of Business and Economics of the Dresden University of Technology. His Ph.D. research focuses on the sustainability assessment of mobility business model innovations. Before working in energy policy and regulation in the electricity industry, he graduated in environmental regulation at the London School of Economics and in public policy at the Hertie School of Governance in Berlin.

Björn employs choice-based conjoint analysis to investigate how potential users value characteristics and features of the Mobility-as-a-Service scheme Jelbi in Berlin. He analyzes how the users’ choices are impacted by sustainable transport policy scenarios and incentives. In this interdisciplinary and mixed-method study design, he collaborates with a scientist from transport psychology in order to include the interaction effects of the individual perceptions and attitudes of consumers.

For his cumulative Ph.D. dissertation, Björn uses stated preference and discrete choice experiments as one of the empirical valuation methods in sustainability management and environmental economics. He aims to better understanding how these new business models may contribute to a more sustainable transport system and how the public sector and companies can effectively regulate and steer these multimodal mobility concepts.